Self-Mailer is normally a single sheet of paper; printed two sided and is folded with a mailing panel shown on the outside of the finished piece and held closed with a small wafer tab on the open edge. This is a convenient mailer option since it does not require the use of an envelope that needs to have this piece inserted into and sealed.

There is almost a limitless amount of ways to present content on in self mailer format. Typically used by colleges, job fairs, and wide variety of informational pamphlets, the self mailer can easily be distributed, displays large photos, and is able to offer six columns of information to your reader.

Self mailer consists of a single part form that usually has a V-fold, C-fold, and Z-fold. The self mailer can create a reply envelope based upon its design, with die cutting to display windows for address information. Glue can be applied to the self mailer making it quite a useful tool in marketing. There are two main types of self mailer, continuous and cut sheet.